The Rihla Initiative derives its name from the 14th-century travelogue by Arab explorer Ibn Battuta, The Rihla, which symbolises the historical ties between the Gulf and the Global South.

The initiative maps new pathways for climate transition and economic prosperity. The initiative is founded on the principle that young professionals are uniquely positioned to drive an ambitious climate agenda for the Gulf states and countries in the Middle East and North Africa, Central Asia and the Caucasus, South and Southeast Asia, and Sub-Saharan Africa.

The Bourse & Bazaar Foundation (B&BF) launched the Rihla Initiative for Green Economic Growth in spring 2025 to advance cooperation on climate transition and sustainable economic development among policy, commercial, and technical leaders from the Gulf and the Global South.

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